1. Introductory consultation and briefing .

Objective: Gathering background information, setting project objectives.

• Identification of key tasks and goals of the project.
• Discussion of design requirements, including budget and timeline.
• Filling in the brief, which includes all the basic requirements and expectations from the project.

2. Analysis of the target audience and competitors.

Objective: Identify user needs and potential advantages over competitors.

• Research your target audience to understand their needs, preferences, and behavior.
• Analyze competitors to identify weaknesses and strengths of their web resources.

3. Prototype development.

Objective: Create a structural framework for the future website.

• Drawing up a prototype that includes all the main pages and their interconnections.
• Discussing and adjusting the prototype with the client until agreement is reached on the overall structure of the site.

4. Creating a mood board and selecting references.

Objective: Define the visual style of the project.

• Select design elements that will be used to inspire and guide creativity, such as colors, fonts, illustrations.